Value, Professional Standards, and Client Relationships
A reflection on why raising professional standards isn’t optional—it’s essential. If we want to create lasting impact, earn trust, and build partnerships that matter, there’s only one direction forward: higher.
Raising the Bar in Consulting
At augustwenty, we believe value is built—not discounted, rushed, or compromised. The way we position ourselves, the standards we hold, and the relationships we form are not incidental; they define the work we deliver and the impact we create.
Consulting is not about convenience. It’s about clarity, alignment, and outcomes that matter. While shortcuts may seem attractive in the moment, they rarely serve the long-term interests of either consultant or client. We’ve seen what happens when projects are driven by quick fixes: budgets suffer, timelines unravel, and trust erodes. That’s not the work we do.
Setting Standards Together
We know that every client relationship begins with expectations. When we present our process, our recommendations, and our pricing, we’re doing more than quoting a project—we’re setting the foundation for how we’ll work together.
Our role isn’t simply to say “yes.” It’s to bring expertise, perspective, and a process that produces results. That means we’ll push when needed, clarify when it matters, and hold to standards that ensure the work isn’t just delivered—it’s valuable.
Clients who work with us quickly see that our goal isn’t to make things easy; it’s to make things excellent. And excellence requires discipline. Every engagement is a partnership, and the best outcomes come when both sides commit to a shared standard of professionalism and respect.
Why Value Isn’t Negotiable
We don’t define value by hours billed or features shipped. We define it by outcomes achieved: problems solved, opportunities unlocked, and solutions that stand the test of time. That means we don’t lower the bar to fit a project into short-term comfort. We raise the bar so clients get results that last.
Value doesn’t come from being the cheapest option or the most flexible schedule. It comes from bringing clarity, insight, and proven expertise to complex problems—and delivering with integrity.
A Better Kind of Partnership
Every interaction—proposals, meetings, deliverables—is an opportunity to reinforce that commitment. We train every client we work with, not by dictating terms, but by modeling what a professional, high-trust partnership looks like.
That’s why the clients who thrive with us are the ones who welcome candor, respect process, and see us not as vendors but as true partners. And when that alignment is in place, the results are consistently stronger, faster, and more sustainable.
The Bottom Line
We are raising the bar—on ourselves, on our work, and on the relationships we build. Not out of pride, but out of respect: for our craft, for our clients, and for the impact we create together.
Because the right clients aren’t looking for shortcuts. They’re looking for partners who will bring clarity, conviction, and value from day one. That’s who we are. And that’s what we deliver.
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Meri Kullberg
September 03, 2025 at 12:36 AMAnother great article! It reminds me a profound quote, "Average leaders raise the bar on themselves; good leaders raise the bar for others; great leaders inspire others to raise their own bar.” —Orrin Woodward And, another good one "The best way to predict the future is to create it." --Peter Drucker So, if we as teammates focus on inspiring others to raise their own bar, it's a good predictor of the type of future we'll create for ourselves and a20.